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A Dynasty for Over Four Centuries...
In 1526 Mastro Bartolomeo Beretta (1490 – 1565/68)
of Gardone received 296 ducats as payment for 185 arquebus
barrels sold to the Arsenal of Venice. Already in production
in the early 1500s, Beretta products were chosen by
the highly discriminating Republic of Venice because
of their excellence. As the Beretta name became synonymous
with uncompromising quality, design, materials, construction
and performance, word spread beyond the Italian borders,
establishing a tradition that has carried over, uninterrupted,
through fifteen generations of Berettas. The trade secrets
and attention to detail Jacopo (1520/25 – ...)
inherited from his father Bartolomeo were passed on
to his own son Giovannino (1550 – post 1577), then
to his grandson Giovan Antonio (1577 – post 1649)
– on and on from one century to the next.
In the early 1800s Pietro Antonio Beretta (1791 –
1853), in spite of difficulties arising from constant
wars and foreign domination, traveled throughout Italy
to demonstrate the superior quality of his products
and collect orders. Pietro Antonio’s son Giuseppe
(1840 – 1903) continued the arduous effort begun
by his father, creating new opportunities for the company
through international distribution.
In the early 1900s Pietro (1870 – 1957) took the
Company reins, introducing modernized manufacturing
methods, many patents for mechanisms and simplified
construction, consequently establishing Beretta, the
first Italian firearms maker, as one of the most modern
firearms production facilities in the world. The modernization
process was continued by the sons Giuseppe (1906 –
1993) and Carlo (1908 – 1984), securing the Company’s
multinational character with commercial and production
activity in numerous European countries and the United
States. These efforts created successful ventures in
the military, law enforcement and private sectors.
Beretta Today
Today, under the leadership of Cav. Ugo Gussalli Beretta
(center) and his sons, Franco (left) and Pietro (right),
Beretta embarks on the 3rd Millennium with the benefit
of centuries of experience. That experience, combined
with investments in technology, organization and growing
product lines, has prepared Beretta for the demands
of the global market of the 21st century.
Beretta U.S.A. Corp
17601 Beretta Drive
Accokeek, MD 20607,
USA
Tel 800.636.3420
Fabbrica D' Armi Pietro Beretta S.p.A.
Via Pietro Beretta, 18
25063 Gardone Val Trompia
Brescia, Italy
Tel 030.8341.1
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